Brief: Diesel is hosting an EDM festival in Barcelona and would like you to help nail down a design direction and structure for a :30 commercial for the concert. The festival will be held at a popular club and will feature tons of popular EDM acts, lots of glow sticks and Red Bull and Vodkas. The spot should reflect the Diesel brand.
Deliverables:
4-6 Design Boards showing us the look and feel of the spot + a rough idea of the structure of the commercial.
The spot should feature the names of the 3 biggest acts on the bill.
There needs to be an end-card with festival logo, URL, dates, and location info for the show.
Imagery should reflect our brand voice.
Credits
Diesel: Dance Planet | Design Boards
Art Direction, Graphic Design, Storyboarding